Liv Tyler for Givenchy: Rock and perfume will collide

(Relaxnews) - The world of rock and perfume will fuse when Liv Tyler makes her singing debut for Givenchy.

WWD reports the actress and daughter of Aerosmith frontman Steven Tyler will make her musical debut to promote the fragrance Very Irrsistible Givenchy.

Givenchy has collaborated with Sony Music Entertainment on what is said to be "an electrifying meeting between the world of rock and the universe of perfume."

There is currently no word on Tyler's song choice, although it will reportedly be a reworking of a hit song. New York-based musician David Andrew Sitek, who has collaborated with indie bands including Yeah Yeah Yeahs, Liars and Foals, is set to produce.

Tyler has been the face of Very Irrsistible Givenchy since its launch in 2003, and in July this year was announced as the face of Givenchy Beauty.

Tyler often discusses her passion for music in interviews, and even auditioned for a role in the 2001 musical movie Moulin Rouge! Givenchy's decision to capitalize on her singing abilities follows an increasing fusion between the realms of beauty and music.

Earlier this year actress and singer Jennifer Lopez recorded a remake of Dutch band Shocking Blue's 1969 song "Venus" exclusively for her role as Gillette razors' global ambassador, while French actress and singer Vanessa Paradis sung a reinterpretation of 1960s hit "Daydream" by The Lovin' Spoonful in in the commercial for Chanel's lipstick Rouge Coco in 2010. Watch it here; http://youtu.be/lzoH111HbJM

Copyright (AFP RELAXNEWS), 2011.


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