Gwyneth Paltrow fronting Boss scent ads

Friday May 11 2012

Gwyneth Paltrow is thrilled to have been named the new face of Hugo Boss scent, Boss Nuit Pour Femme.

The Hollywood star will be appearing in TV, print and online campaigns for the new fragrance. Gwyneth is excited to be representing the luxe brand's newest venture, as she believes their sentiment reflects her own life.

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life," she explained to WWD.

Hugo Boss were equally as thrilled to have Gwyneth fronting the new advertisements for the scent.

A representative for the brand said: "She is the perfect complement to Boss Fragrances."

Gwyneth is no stranger to fronting ad campaigns for perfumes.

The 39-year-old beauty has previously represented Este Lauder Pleasures, Pure White Linen Light Breeze and Pleasures Delight.

Cover Media